These 35 prompts are written for Wan 2.7, Alibaba's open-weight video model (Tongyi Wanxiang). Two things make it worth learning: it ships under an Apache 2.0 license, so the clips are free to use commercially, and it does native audio — voiceover, sound effects, and background music generated in sync with the picture. Every prompt below follows the same Subject + Scene + Motion + Lighting + Camera + Style order with audio lines underneath, so you can paste one into Alibaba Cloud Model Studio, a hosted API, or a local run, then set your resolution, aspect ratio, and duration before you generate. Skim the section that fits your project, copy a prompt, and swap the subject for your own.
Cinematic & B-roll
Atmospheric establishing shots and mood pieces. Keep one primary motion per shot and let the ambient audio carry the feeling. For a deeper set, see our 24 Wan prompts for cinematic b-roll.
1. Neon alley walk in the rain
A lone figure in a wet trench coat walks slowly down a narrow neon-lit alley at night, hands in pockets, breath visible in the cold. Rain-slicked cobblestones reflect pink and cyan signage. Medium-wide shot, slow dolly-in following behind the figure. Low-key lighting, practical neon, anamorphic-style flares, shallow depth of field.
SFX: footsteps splashing through puddles, a dripping gutter.
Ambient: steady rain, distant traffic.
(16:9, 1080p, 10s)Why it works: one action and one move keep the motion stable while the neon and rain do the rendering-heavy work Wan is good at.
2. Foggy harbor at dawn
An old fishing harbor wrapped in heavy dawn fog, wooden boats rocking gently, a single lamp glowing at the end of the pier. Wide establishing shot, slow static hold with drifting mist. Cool blue-hour lighting turning faintly warm, volumetric fog, 35mm, subtle film grain.
SFX: creaking rope, water lapping against the hulls, a distant foghorn.
Ambient: soft harbor wind, gulls far off.
(16:9, 1080p, 10s)Best for: moody openers, travel intros, and title cards.
3. Snowy pine forest push-in
Fresh snow falls silently over a dense pine forest at first light, powder clinging to every branch. A narrow trail leads deeper into the trees. Wide shot, slow push-in down the trail. Blue-hour light turning warm, volumetric light through the falling snow, 50mm.
SFX: snow crunching underfoot, a branch settling.
Ambient: hushed wind, snow muffling all sound.
(16:9, 1080p, 8s)Why it works: falling snow gives Wan clear, consistent motion to track, so the frame stays coherent.
4. Rooftop skyline pan at blue hour
A sprawling city skyline glitters at blue hour, office windows and street traffic glowing while thin clouds drift overhead. Extreme wide shot from a rooftop, slow pan left across the skyline. Blue-hour lighting, practical city lights, deep contrast, 24mm.
SFX: a faint siren, wind gusting across the rooftop.
Ambient: distant traffic hum.
(16:9, 1080p, 10s)Best for: establishing shots and montage transitions.
5. Old library dust and sunbeams
Dust motes float in a shaft of afternoon sun inside a cramped antique library, towering shelves crammed with worn leather books. A tabby cat sleeps on a reading table by the window. Medium shot, slow push-in down the aisle. Warm practical lamplight, volumetric sunbeam, shallow depth of field, 35mm.
SFX: a page turning, a ticking wall clock.
Ambient: muffled street noise outside, quiet room tone.
(16:9, 1080p, 8s)Why it works: the sunbeam and dust give the model texture and depth cues that read as photoreal.
6. Desert highway heat shimmer
An empty two-lane highway cuts straight through red desert at midday, heat shimmer rising off the asphalt, distant mesas on the horizon. Wide shot, slow static hold. Harsh overhead sun, high contrast, warm dusty palette, 50mm, faint film grain.
SFX: dry desert wind, a lone insect buzz.
Ambient: distant highway hum, empty stillness.
(16:9, 1080p, 8s)Best for: road-trip openers and cinematic transitions.
Product & Ads
Clean, controlled shots that make a product the hero. For image-to-video accuracy, start from a real photo of the item (see the image-to-video pack). More in 22 Wan prompts for product & ad video.
7. Perfume bottle orbit
A faceted glass perfume bottle stands on a black reflective surface as a thin ribbon of gold silk drifts past it in slow motion. Extreme close-up rising to a medium shot, slow orbit clockwise around the bottle. Studio softbox key with a bright rim light, glossy reflections, shallow depth of field, 100mm macro look.
SFX: a soft whoosh of fabric, a gentle glass chime.
Ambient: quiet studio room tone.
Music: sparse, elegant piano.
(16:9, 1080p, 8s)Best for: luxury and beauty ads. Start from a product photo for label accuracy.
8. Sneaker on rotating platform
A white high-top sneaker sits on a slowly rotating platform against a seamless coral backdrop, laces crisp, sole catching the light. Medium close-up, static camera as the platform turns. High-key studio lighting, soft even shadows, clean commercial look, 85mm.
SFX: a subtle turntable hum, a light bass swell.
Ambient: quiet studio room tone.
Music: upbeat minimal electronic.
(1:1, 1080p, 6s)Why it works: moving the platform instead of the camera keeps the product razor-sharp and stable.
9. Watch macro reveal
A luxury automatic watch rests on brushed dark slate, the second hand sweeping smoothly as light rakes across the dial and case. Extreme macro close-up, slow rack focus from the crown to the dial. Dramatic low-key lighting, single hard key with soft fill, deep reflections, 100mm macro.
SFX: a faint mechanical tick, a low cinematic drone.
Ambient: silent studio.
(16:9, 1080p, 8s)Best for: premium hardware and jewelry ads that sell craftsmanship.
10. Coffee pour lifestyle shot
Steam rises from a fresh pour-over as coffee streams into a ceramic mug on a sunlit kitchen counter, a hand lifting the kettle away. Medium close-up, gentle tilt up from the mug to the window. Warm golden-hour light through the window, soft shadows, shallow depth of field, 50mm.
SFX: water pouring, the kettle settling, a spoon tapping ceramic.
Ambient: quiet morning kitchen, faint birdsong outside.
(9:16, 1080p, 8s)Best for: lifestyle brand ads that sell a feeling more than a spec sheet.
11. Skincare serum drop macro
A single amber drop of serum falls from a glass dropper and lands in a rippling pool of clear serum below, the splash caught mid-bounce. Extreme macro close-up, static camera. Bright clinical softbox lighting, crisp highlights, clean white background, 100mm macro.
SFX: a delicate droplet plink, a soft ripple.
Ambient: silent studio, faint high shimmer.
Music: airy ambient pad.
(1:1, 1080p, 6s)Why it works: the droplet is a clean physics moment Wan renders convincingly, and it reads as premium.
12. Sports drink splash freeze
A frosted can of citrus sports drink sits on wet black stone as an arc of bright liquid splashes around it, droplets suspended in the air. Medium close-up, slow push-in. Punchy high-contrast studio lighting, cold blue rim light, vivid saturation, 85mm.
SFX: a crisp can crack, a whooshing splash.
Ambient: quiet studio room tone.
Music: energetic electronic drop.
(9:16, 1080p, 6s)Best for: energy and beverage ads that need punch and speed.
Characters & Dialogue
Wan 2.7 speaks. Keep dialogue to one or two short lines for a clip this length, and start from a reference photo when you need a consistent face. More in the product & ad pack and the realistic-video guide.
13. Barista greeting a regular
A friendly barista in a green apron looks up from the espresso machine and smiles as a customer approaches the counter. Medium shot, static camera. Warm practical cafe lighting, soft window fill, shallow depth of field, 50mm.
Dialogue: the barista says, "Morning! The usual oat flat white?"
SFX: espresso machine hissing, cups clinking.
Ambient: low cafe chatter, soft jazz.
(16:9, 1080p, 8s)Why it works: one short line lands cleanly in eight seconds and shows off Wan's synced lip movement.
14. Founder pitching to camera
A confident founder in a casual blazer stands in a bright modern office, gesturing as she speaks directly to camera. Medium shot, very slow push-in. High-key lighting, soft window light, clean corporate look, 35mm.
Dialogue: she says, "We cut monthly reporting from six hours to six minutes."
SFX: a faint keyboard clack behind her.
Ambient: quiet open-plan office hum.
(16:9, 1080p, 8s)Best for: explainer intros, landing-page hero clips, and pitch reels.
15. Grandfather telling a story
An elderly man with silver hair sits in a worn armchair by a fireplace, leaning forward with a warm, knowing smile as he speaks to someone off-camera. Close-up, slow push-in. Warm low-key firelight, soft rim light on his hair, 85mm, gentle film grain.
Dialogue: he says, "Now, this was long before any of you were born."
SFX: fire crackling, a chair creak.
Ambient: quiet living room, a clock ticking.
(16:9, 1080p, 8s)Why it works: firelight plus a single line makes an emotive character beat without needing a camera move.
16. Two friends at a night market
Two friends laugh over street food at a busy night market, neon stall signs glowing behind them, steam rising from a grill. Medium shot, handheld follow as they walk between stalls. Warm practical neon and lantern light, shallow depth of field, 35mm, light film grain.
Dialogue: one says, "Okay, that is the best dumpling I have had all year."
SFX: sizzling grill, chatter, a vendor calling out.
Ambient: bustling market, distant music.
(9:16, 1080p, 10s)Best for: travel vlogs and lifestyle content with a candid feel.
17. News-style street reporter
A reporter in a navy coat holds a microphone and speaks to camera on a busy city sidewalk, pedestrians passing behind. Medium shot, static camera with a very slight handheld drift. Overcast daylight, neutral color, documentary look, 35mm.
Dialogue: she says, "We are live outside the venue where doors open in ten minutes."
SFX: passing footsteps, a car horn, wind across the mic.
Ambient: busy street, distant crowd.
(16:9, 1080p, 8s)Why it works: the slight handheld drift sells the on-location news feel Wan handles well.
18. Narrated cooking voiceover
Close on a chopping board as hands slice bright red tomatoes into even rounds, juice glistening under warm kitchen light. Overhead close-up, static camera. Soft warm key light, appetizing saturation, shallow depth of field, 50mm.
Voiceover (calm female narrator): "Start with ripe tomatoes and a very sharp knife."
SFX: rhythmic knife on board, a faint sizzle nearby.
Ambient: quiet kitchen, soft acoustic music.
(9:16, 1080p, 8s)Best for: recipe reels and tutorials where the voiceover carries the step.
Nature & Landscapes
Wide, slow, and let the ambience breathe. One gentle move per shot renders far cleaner than a busy fly-through. See the full set in the cinematic b-roll pack.
19. Whale breaching at sunrise
A humpback whale breaches out of a calm ocean at sunrise, water sheeting off its body in slow motion, golden mist in the air. Wide shot, slow crane up as the whale rises. Warm golden-hour backlight, glassy water, high dynamic range, 70mm.
SFX: the deep whoosh and crash of the breach, water spray.
Ambient: gentle ocean swell, distant gulls.
(16:9, 1080p, 8s)Best for: nature documentaries and awe-moment openers.
20. Autumn valley drone reveal
A river winds through a valley blazing with red and gold autumn forest, morning mist pooling in the low ground. Extreme wide aerial shot, slow forward push over the treetops. Soft morning light, warm saturated palette, faint haze, 24mm.
SFX: wind over the ridge, a single hawk call.
Ambient: distant river, rustling leaves.
Music: sweeping cinematic strings.
(16:9, 1080p, 10s)Why it works: one steady forward push keeps an aerial coherent where a swooping move would wobble.
21. Northern lights over a lake
Green and violet aurora ripples across a starry sky above a still mountain lake, the light mirrored perfectly on the water. Wide shot, slow static hold as the aurora shifts. Cool night lighting, faint warm cabin light on the far shore, deep blacks, 24mm.
SFX: near silence, a soft lap of water, a distant owl.
Ambient: cold still night.
(16:9, 1080p, 10s)Best for: ambient loops and calm, wondrous mood pieces.
22. Waterfall in a rainforest
A tall waterfall pours into a misty jade pool deep in a lush rainforest, ferns and vines framing the frame, sun breaking through the canopy. Wide shot, slow tilt down following the water. Dappled daylight, volumetric god rays through mist, vivid greens, 35mm.
SFX: roaring water, birdsong, dripping leaves.
Ambient: dense jungle, insects.
(16:9, 1080p, 8s)Why it works: falling water gives the model continuous motion that reads as effortless realism.
23. Lavender field at golden hour
Rows of purple lavender stretch to a distant farmhouse as a warm breeze rolls waves through the flowers at golden hour. Wide shot, slow tracking move parallel to the rows. Warm low-angle sun, long soft shadows, hazy bloom, 50mm.
SFX: rustling stalks, humming bees, a light breeze.
Ambient: quiet countryside, distant birds.
Music: gentle acoustic guitar.
(16:9, 1080p, 10s)Best for: travel, wellness, and lifestyle brand b-roll.
Action & Motion
Give the model one dominant motion and a camera that supports it. Fast subjects plus a tracking or handheld move read as energetic without turning to mush.
24. Mountain biker downhill chase
A mountain biker rips down a rocky forest trail, dust and pebbles kicking up behind the tires as they lean into a berm. Medium shot, tracking alongside the rider at speed. Dappled forest daylight, motion in the background, crisp foreground, 35mm.
SFX: tires crunching gravel, chain rattle, rushing wind.
Ambient: forest whoosh, distant birds.
Music: driving rock beat.
(16:9, 1080p, 8s)Why it works: a tracking move that matches the subject's speed keeps it sharp while the background blurs naturally.
25. Surfer inside a barrel wave
A surfer crouches inside the curl of a huge blue barrel wave, spray flying, sunlight glowing through the water wall. Wide shot, handheld follow from just outside the barrel. Bright natural daylight, backlit spray, high saturation, 24mm.
SFX: the roar and hiss of the wave, board cutting water.
Ambient: crashing surf, wind.
(16:9, 1080p, 8s)Best for: sports edits and high-energy openers.
26. Rally car gravel drift
A rally car slides sideways through a gravel hairpin, a fan of stones and dust arcing off the rear tires, pine forest behind. Wide shot, fast pan following the car through the corner. Overcast daylight, muted greens and browns, gritty realism, 35mm.
SFX: screaming engine, gravel spray, turbo flutter.
Ambient: forest rally stage, distant crowd.
Music: aggressive percussion.
(16:9, 1080p, 8s)Why it works: a single fast pan tracks the drift cleanly instead of fighting several competing motions.
27. Parkour rooftop leap
A traceur sprints across a rooftop and leaps a gap between buildings at sunset, city sprawl behind them. Wide shot, handheld tracking that follows the leap. Warm golden-hour backlight, long shadows, gritty urban palette, 28mm.
SFX: pounding footsteps, a grunt at takeoff, wind rush.
Ambient: distant city traffic below.
Music: tense electronic build.
(9:16, 1080p, 8s)Best for: vertical action edits and dramatic sports reels.
28. Chef flambe in a wok
A chef tosses vegetables in a wok over a roaring flame, a burst of fire flaring up as the pan lifts. Close-up, slight handheld hold. Warm firelight against a dark kitchen, high contrast, glistening steam, 50mm.
SFX: the whoosh of the flame, sizzling, the clang of the wok.
Ambient: busy kitchen, distant orders.
(16:9, 1080p, 6s)Why it works: fire and steam give Wan bright, fast motion that photographs as dramatic and real.
Image-to-Video
Wan's image-to-video is one of its best tricks: upload a start frame and describe only the motion you want added. Keep the described change small and physical. Full walkthrough in 24 Wan prompts for image-to-video.
29. Portrait photo comes alive
[Start frame: a studio portrait of a young woman]
Animate the portrait: she blinks softly, a gentle smile forms, and a light breeze lifts a few strands of her hair. Keep her features and outfit identical to the source image. Static camera with a very slow push-in. Preserve the original lighting and color.
SFX: none.
Ambient: quiet room tone.
(4:5, 1080p, 5s)Why it works: describing only subtle motion — a blink, a breath, a breeze — keeps the person on-model instead of morphing.
30. Product photo turntable motion
[Start frame: a clean product photo of a running shoe on a white background]
Add motion: the shoe rotates slowly clockwise on an invisible turntable while the studio reflection shifts across its surface. Keep the shoe, colors, and logo exactly as in the source image. Static camera. Preserve the clean white background and soft shadow.
SFX: a subtle low hum.
Music: minimal upbeat electronic.
(1:1, 1080p, 6s)Best for: turning a single catalog photo into a rotating product clip with accurate branding.
31. Landscape painting animated
[Start frame: a painted mountain landscape with a river and clouds]
Bring the painting to life: clouds drift slowly across the sky, the river shimmers and flows, and grass sways in a light wind — all while keeping the exact painted style, brushwork, and colors of the source. Static camera, very slow push-in.
SFX: soft wind, gentle water.
Ambient: calm outdoor stillness.
(16:9, 1080p, 8s)Why it works: anchoring "keep the painted style" stops Wan from photo-realizing the artwork while it adds motion.
Vertical Social
Shoot 9:16, hook in the first second, and lean on native audio for voiceover and music. See the full set in 24 Wan prompts for TikTok, Reels & Shorts.
32. Get-ready-with-me mirror shot
A young woman films a get-ready-with-me clip in a softly lit bedroom mirror, applying skincare and glancing at the camera with a smile. Vertical medium shot, static phone-on-tripod framing with a slight handheld feel. Warm ring-light glow, cozy bokeh in the background, 35mm phone look.
Dialogue: she says, "Okay, three steps and we are out the door."
SFX: a cap clicking, fabric rustle.
Ambient: quiet room, soft pop music.
(9:16, 1080p, 8s)Best for: beauty, lifestyle, and creator content that needs a native phone look.
33. Unboxing reveal for social
Hands lift the lid off a matte gift box on a marble desk, tissue paper parting to reveal a sleek pair of wireless earbuds. Vertical top-down close-up, slow push-in on the reveal. Bright soft daylight, clean minimal palette, crisp product focus, 50mm.
SFX: paper rustle, a soft magnetic click, a light chime.
Ambient: quiet studio.
Music: cheerful minimal pop.
(9:16, 1080p, 6s)Why it works: a top-down reveal with one push-in is the highest-retention unboxing shape.
34. Satisfying pour loop
Thick golden honey pours in a smooth ribbon onto a stack of pancakes and spreads slowly to the edges, catching warm light. Vertical close-up, static camera framed for a seamless loop. Warm soft key light, glossy highlights, high saturation, 60mm macro.
SFX: a soft, thick pour, a faint drip.
Ambient: quiet kitchen.
Music: mellow lo-fi beat.
(9:16, 1080p, 6s)Best for: satisfying, loopable food content that holds attention.
35. Talking-avatar tip of the day
A friendly presenter in a bright home office looks straight at camera and delivers a quick tip, gesturing lightly. Vertical medium close-up, static camera with a slow push-in. Soft window key light, clean modern background, 35mm.
Dialogue: he says, "Here is the one setting that fixes blurry AI video — lock to a single camera move."
SFX: a soft notification chime at the end.
Ambient: quiet room tone.
Music: light upbeat bed under the voice.
(9:16, 1080p, 8s)Why it works: a single spoken line plus one slow push-in is the reliable talking-head shape for Wan's synced audio.
Want the underlying pattern rather than finished shots? Read how to prompt Wan for realistic video, keep the Wan prompt cheat sheet open while you write, or start from fill-in-the-blank Wan templates.
Frequently Asked Questions
What is Wan and who makes it?
Wan (Tongyi Wanxiang) is Alibaba's open-weight video generation model. The current release, Wan 2.7, does text-to-video, image-to-video, and native audio. Because it ships under an Apache 2.0 license, Wan-generated video can be used commercially — in ads, client work, and product marketing — without royalties.
Does Wan generate sound?
Yes. Wan 2.5 added native audio and Wan 2.7 keeps it: describe voiceover, sound effects, and background music in the prompt and the model generates them synced to the picture. In image-to-video you can also pass an audio file so Wan matches lip and body motion to a real track.
How do I write a Wan prompt?
Follow the order Subject + Scene + Motion + Lighting + Camera + Style, then add audio lines. Use one primary motion per shot and concrete camera language like "slow dolly-in" or "orbit clockwise". Keep the whole prompt under about 200 words so the model does not average competing ideas.
What resolution and length does Wan support?
Wan 2.7 outputs up to 1080p at 24fps, with clips generally in the 5-to-15-second range depending on the interface. Resolution, aspect ratio, duration, seed, and negative prompt are chosen as settings in the app or API — they are not written inline in the prompt text.
How does Wan image-to-video work?
Upload a start frame and write a prompt that describes the motion, camera behavior, and mood you want added to it. Wan 2.7 also accepts an optional end frame, so you can define both the first and last image and let the model generate the motion between them.
Is Wan free to use commercially?
The Wan model weights are released under Apache 2.0, which permits commercial use without licensing fees. If you run it through a hosted service (Alibaba Cloud Model Studio or a third-party API), that platform's pricing and terms still apply, but the output itself is yours to use commercially.
How many camera moves should one Wan shot have?
One. Wan follows a motion hierarchy — a single clear primary motion gives clean results on most generations, while stacking several equal motions makes the shot chaotic. If you need a second move, make it a second clip or use Wan's multi-shot mode with labeled scenes.
Can I set aspect ratio or length inside the prompt?
No. Wan has no inline parameters like Midjourney's --ar. The settings note in parentheses at the end of each prompt — such as (16:9, 1080p, 10s) — is a reminder of what to select in the app or API, not text to paste into the prompt box.