These are 18 reusable Ideogram prompt skeletons — fill-in-the-blank templates you copy, edit, and paste into the ideogram.ai web app, the Ideogram mobile app, or the Ideogram API. Ideogram's signature strength is in-image text rendering and typography, so every template is built around a "[EXACT TEXT]" string in quotes, a described [FONT STYLE], a [PLACEMENT], and [HEX COLOR] codes for exact brand color. Swap the [BRACKETED PLACEHOLDERS] for your own detail, delete any phrase you don't need, and generate.

Want finished, ready-to-paste prompts instead of skeletons? Start with the 40 best Ideogram prompts roundup, keep the Ideogram prompt cheat sheet open while you fill these in, read how to prompt Ideogram for perfect text for the spelling rules, and see Ideogram prompts for logo design when you need finished marks.

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How to use these templates

Every template below is a real, working prompt with the specifics pulled out into brackets. Three rules make them work with Ideogram:

  • Quote the exact words in "quotes." Put whatever you want spelled on the image inside "double quotation marks" — Ideogram renders quoted strings literally. Keep them short: 1–3 words for logos and badges, 6–8 for headlines, under 10 for poster quotes. For multiple text elements, give each its own quoted string and its own placement.
  • Describe the font style and placement — don't name a typeface. Ideogram can't reliably render a named font, so describe the style: weight, case, and treatment, e.g. "bold geometric sans-serif," "elegant high-contrast serif," "vintage slab serif," "handwritten brush script." Add a spatial [PLACEMENT] like "centered near the top" or "arched across the top" so it sizes and positions the type like a designer.
  • Drop [HEX COLOR] codes and set Magic Prompt Off. Put codes like #0A2540 straight into the color brackets for exact brand palettes. Turn Magic Prompt Off so the model respects your exact wording and doesn't rewrite your quoted text; use On or Auto only for sparse, exploratory prompts.

Pick the ratio that fits the format (each template names one), run Quality render speed for final text-heavy work, and if stray characters appear add a short negative prompt like blurry, distorted text, extra letters, watermark. On Ideogram 4.0 you can also use a JSON-structured prompt with a color_palette of uppercase hex values for even tighter brand control.

The master skeleton

This is the shape every other template is built from — scene sentence, then the exact text in quotes with its font style and placement, then a single line for color and aspect ratio. Start here when nothing else fits.

[TYPE OF DESIGN, e.g. a poster / logo / thumbnail] for [SUBJECT / BRAND], described as [one full natural sentence of the scene, style, and mood]. The text "[EXACT TEXT]" in a [FONT STYLE: weight + case + treatment], set [PLACEMENT].
Color palette [HEX COLOR] and [HEX COLOR] on a [COLOR] background. Clean, legible typography. Aspect ratio [ASPECT RATIO]. (Magic Prompt Off.)

How to fill it: Write the scene as one natural sentence, quote every word you want spelled, describe the font style instead of naming one, and let the last line carry color and ratio so the sentence stays clean.

Logos & wordmarks

Three skeletons for marks and lettering. Keep the text to 1–3 words, describe the shape and font style plainly, and lock the palette with [HEX COLOR]. Use 1:1 and run Quality for the crispest edges. See Ideogram prompts for logo design for finished marks.

1. Minimal Wordmark Template

A minimalist wordmark logo for [BRAND], a [what the brand does]. The single word "[EXACT TEXT]" in a [FONT STYLE: bold lowercase geometric sans-serif], set [PLACEMENT: centered], with clean even spacing and generous negative space.
Flat solid color, [HEX COLOR] lettering on a plain [HEX COLOR] background. Simple, scalable, high contrast. Aspect ratio [1:1]. (Magic Prompt Off.)

How to fill it: Keep "[EXACT TEXT]" to one word, cap the palette at two hex codes, and describe the font style ("bold lowercase geometric sans-serif") rather than naming a typeface.

2. Icon + Text Lockup Template

A clean logo lockup for [BRAND]: a simple [core symbol, e.g. an abstract fox head formed from a single line] beside the word "[EXACT TEXT]" in a [FONT STYLE: medium-weight rounded sans-serif], set [PLACEMENT: symbol on the left, text on the right, vertically centered].
Flat vector style, [HEX COLOR] and [HEX COLOR] on a [COLOR] background. Balanced, evenly aligned. Aspect ratio [1:1]. (Magic Prompt Off.)

How to fill it: Give the symbol one clear idea, state the [PLACEMENT] of icon vs. text so they align, and keep the whole mark to two colors.

3. Emblem Badge Template

A vintage emblem badge logo for [BRAND]. A [circular / shield] badge containing [central symbol], with the text "[EXACT TEXT]" in a [FONT STYLE: bold vintage slab serif, ALL-CAPS] curved [PLACEMENT: arched across the top], and "[SECONDARY TEXT]" [PLACEMENT: along the bottom].
Retro heritage line work, symmetrical, [HEX COLOR] and [HEX COLOR] on a [COLOR] background. Aspect ratio [1:1]. (Magic Prompt Off.)

How to fill it: Give the top and bottom text their own quoted strings and placements; two short lines curve far more cleanly than one long one.

Posters & flyers

Three skeletons that render a headline over an image. Put the text instruction into the sentence, quote the exact headline, and name the [FONT STYLE] and [PLACEMENT]. Use 2:3 and run Quality for design-grade type.

4. Event Poster Template

A bold event poster for [EVENT], showing [SUBJECT / central imagery and scene] with [LIGHTING / mood]. The headline "[EXACT TEXT]" in a [FONT STYLE: heavy condensed sans-serif, ALL-CAPS], set [PLACEMENT: large across the top]. Below it, the line "[DATE / VENUE TEXT]" in a smaller [FONT STYLE].
High-contrast poster design, palette [HEX COLOR] and [HEX COLOR]. Aspect ratio [2:3]. (Magic Prompt Off.)

How to fill it: Quote the headline and the date line separately, give each its own placement and size, and keep the headline under 6 words so it stays crisp.

5. Sale / Promo Flyer Template

A punchy promotional flyer for [BUSINESS], featuring [PRODUCT / offer imagery] on a clean [COLOR] background. The headline "[EXACT TEXT, e.g. WEEKEND SALE]" in a [FONT STYLE: bold rounded sans-serif] set [PLACEMENT: centered near the top], and "[EXACT DETAIL TEXT, e.g. UP TO 40% OFF]" below in a contrasting [FONT STYLE].
Bright, energetic layout, palette [HEX COLOR] and [HEX COLOR]. Aspect ratio [2:3]. (Magic Prompt Off.)

How to fill it: Keep two text tiers — a big headline and one detail line — and use a contrasting font style between them so the hierarchy reads instantly.

6. Minimal Typographic Poster Template

A minimalist typographic poster where the words "[EXACT TEXT]" fill most of the frame in a [FONT STYLE: oversized elegant high-contrast serif], set [PLACEMENT: stacked and centered], with a single small [accent element] and lots of negative space.
Refined editorial style, palette [HEX COLOR] on a [COLOR] background. Aspect ratio [2:3]. (Magic Prompt Off.)

How to fill it: Let the type be the image — pick a short phrase, describe an oversized font style, and keep everything else minimal so the letters carry the design.

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T-shirt & merch

Three skeletons for print-ready designs on a transparent or flat background. Describe the illustration, quote any slogan, and name the [FONT STYLE]. Use 1:1 or 4:5 and isolate the artwork so it drops onto a garment.

7. Slogan Tee Template

A print-ready T-shirt graphic centered on a plain [COLOR] background. The slogan "[EXACT TEXT]" in a [FONT STYLE: bold retro slab serif, ALL-CAPS], set [PLACEMENT: stacked and centered], paired with [a simple supporting illustration].
Flat screen-print look, limited palette [HEX COLOR] and [HEX COLOR]. Isolated design, no mockup. Aspect ratio [1:1]. (Magic Prompt Off.)

How to fill it: Say "isolated design, no mockup" so you get clean artwork; cap the palette at two colors so it prints cheaply.

8. Illustrated Graphic Tee Template

A detailed T-shirt illustration of [SUBJECT / character or scene] in a [STYLE: bold vintage line-art / cartoon mascot] style, with the text "[EXACT TEXT]" in a [FONT STYLE: hand-drawn brush script] set [PLACEMENT: arched below the illustration].
Screen-print ready, flat colors, palette [HEX COLOR], [HEX COLOR], and [HEX COLOR] on a plain [COLOR] background. Aspect ratio [4:5]. (Magic Prompt Off.)

How to fill it: Commit to one illustration style, keep the color count at three flat colors, and place the text so it frames the artwork instead of overlapping it.

9. Retro Badge Merch Template

A circular retro badge design for [BRAND / THEME] merch, containing [central icon] with "[EXACT TEXT]" curved [PLACEMENT: around the top edge] in a [FONT STYLE: condensed vintage sans-serif, ALL-CAPS] and "[SECONDARY TEXT]" [PLACEMENT: along the bottom edge].
Distressed vintage print, palette [HEX COLOR] and [HEX COLOR] on a plain [COLOR] background. Isolated, centered. Aspect ratio [1:1]. (Magic Prompt Off.)

How to fill it: Split the circular text into a top and bottom string with separate placements, and add "distressed" only if you actually want the worn look.

Social & thumbnails

Three skeletons sized for feeds and video. Quote a hook, describe the font style with strong contrast so it reads at thumbnail size, and match the ratio to the platform. Use 16:9 for thumbnails and 9:16 for stories.

10. YouTube Thumbnail Template

A high-contrast YouTube thumbnail about [TOPIC], showing [SUBJECT / expressive face or object] with dramatic lighting. The text "[EXACT TEXT]" in a [FONT STYLE: heavy bold sans-serif, ALL-CAPS] set [PLACEMENT: large in the right third], with a bright outline so it pops.
Punchy, saturated colors, palette [HEX COLOR] and [HEX COLOR]. Aspect ratio [16:9]. (Magic Prompt Off.)

How to fill it: Keep "[EXACT TEXT]" to 2–4 punchy words, add "bright outline" so it reads small, and leave the subject on the opposite side from the text.

11. Instagram Story / Reel Cover Template

A vertical Instagram story cover for [TOPIC / brand], with [background imagery or gradient]. The headline "[EXACT TEXT]" in a [FONT STYLE: modern bold sans-serif] set [PLACEMENT: centered in the upper half], and a small "[CALL TO ACTION TEXT]" [PLACEMENT: near the bottom].
Clean, trendy layout with room at top and bottom for UI, palette [HEX COLOR] and [HEX COLOR]. Aspect ratio [9:16]. (Magic Prompt Off.)

How to fill it: Leave clear space top and bottom for the app's UI, and keep the call-to-action a separate short quoted line.

12. Carousel / Feed Post Template

A clean square social post for [BRAND / topic] on a [COLOR] background. The main line "[EXACT TEXT]" in a [FONT STYLE: bold sans-serif] set [PLACEMENT: centered], with a smaller "[SUBTEXT]" beneath it and [a simple icon or illustration].
Minimal, on-brand layout, palette [HEX COLOR] and [HEX COLOR]. Aspect ratio [1:1]. (Magic Prompt Off.)

How to fill it: Use one main line plus one subtext line; a simple icon keeps a square post from feeling empty without crowding the type.

Quote & typography cards

Three skeletons where the words are the whole design. Keep the quote under 10 words, quote it exactly, and describe an expressive [FONT STYLE]. Use 1:1 or 4:5 for shareable cards.

13. Inspirational Quote Card Template

A minimalist quote card. The quote "[EXACT TEXT]" in a [FONT STYLE: elegant high-contrast serif], set [PLACEMENT: centered and stacked over three lines], with "[ATTRIBUTION TEXT]" smaller [PLACEMENT: just below] in a [FONT STYLE: light sans-serif].
Calm, refined layout on a [COLOR] background, accent [HEX COLOR]. Generous margins. Aspect ratio [4:5]. (Magic Prompt Off.)

How to fill it: Break the quote across a few lines in the [PLACEMENT], keep the attribution a separate smaller string, and lean on margins for a premium feel.

14. Bold Statement Card Template

A bold typographic statement card where the phrase "[EXACT TEXT]" fills the frame in a [FONT STYLE: oversized heavy condensed sans-serif, ALL-CAPS], set [PLACEMENT: tightly stacked and centered], with one word emphasized in [HEX COLOR].
High-impact design, palette [HEX COLOR] on a [COLOR] background. Aspect ratio [1:1]. (Magic Prompt Off.)

How to fill it: Emphasize a single word with a second hex color to create hierarchy, and let the oversized type run edge to edge.

15. Handwritten / Script Card Template

A warm quote card with the words "[EXACT TEXT]" in a [FONT STYLE: flowing handwritten brush script], set [PLACEMENT: centered], surrounded by [delicate botanical / floral illustration] framing the text.
Soft, hand-crafted style, palette [HEX COLOR] and [HEX COLOR] on a [COLOR] background. Aspect ratio [4:5]. (Magic Prompt Off.)

How to fill it: Script fonts spell best when short, so keep the phrase brief; the framing illustration should decorate the edges, not sit over the letters.

Ads & banners

Three skeletons for marketing units. Give the product, quote one tagline, name a [FONT STYLE], and lock the brand palette with [HEX COLOR]. Use 16:9 or up to 6:1 ultrawide on Ideogram 4.0. See the roundup for finished ad prompts.

16. Product Banner Template

A clean web banner ad for [PRODUCT], with the product [PLACEMENT: on the right] and copy on the left. The tagline "[EXACT TEXT]" in a [FONT STYLE: bold modern sans-serif] set [PLACEMENT: upper-left], a smaller "[SUBTEXT]" below, and a "[BUTTON TEXT]" button.
Bright commercial studio look, generous negative space, brand palette [HEX COLOR] and [HEX COLOR]. Aspect ratio [16:9]. (Magic Prompt Off.)

How to fill it: Separate tagline, subtext, and button into three short quoted strings so each renders cleanly, and keep the product on the opposite side from the copy.

17. Ultrawide Leaderboard Template

An ultrawide leaderboard banner for [BRAND], with a small logo lockup [PLACEMENT: on the left] and the message "[EXACT TEXT]" in a [FONT STYLE: bold condensed sans-serif] set [PLACEMENT: centered], plus a "[BUTTON TEXT]" button [PLACEMENT: on the right].
Minimal horizontal layout, brand palette [HEX COLOR] and [HEX COLOR]. Aspect ratio [6:1]. (Magic Prompt Off.)

How to fill it: Keep the message to one short line for a 6:1 strip, and use the left-logo, center-text, right-button layout so nothing crowds.

18. Sale Announcement Ad Template

A bold sale announcement ad for [BUSINESS], with [product or seasonal imagery]. The headline "[EXACT TEXT, e.g. 50% OFF EVERYTHING]" in a [FONT STYLE: heavy sans-serif, ALL-CAPS] set [PLACEMENT: centered and large], and "[DETAIL / CODE TEXT]" below in a smaller [FONT STYLE].
High-energy design, palette [HEX COLOR] and [HEX COLOR]. Aspect ratio [16:9]. (Magic Prompt Off.)

How to fill it: Lead with the offer number in the headline, put any promo code on its own smaller line, and use a high-contrast palette so the deal jumps.

Once a template works, save your filled-in version and reuse it — consistent wording gives consistent results with Ideogram. When you want polished, ready-to-paste prompts, go back to the 40 best Ideogram prompts roundup, and keep the cheat sheet nearby for the syntax, settings, and text rules.

Frequently Asked Questions

How do the [brackets] in these templates work?

Each [BRACKETED PLACEHOLDER] is a blank you fill with your own detail before generating. Copy the whole block, replace [EXACT TEXT] with the words you want rendered, [FONT STYLE] with a described style, [PLACEMENT] with a spatial position, and every [HEX COLOR] with a real code. Delete any phrase that doesn't apply rather than leaving empty brackets in the prompt. Keep the sentence structure intact, because Ideogram reads full natural sentences best.

How do I make the text spell correctly?

Wrap the exact words in "double quotation marks" — Ideogram renders quoted strings literally, which is its signature strength. Keep on-image text short: 1 to 3 words for logos and badges land almost every time, headlines of 6 to 8 words are usually fine, and poster quotes should stay under about 10 words. For several text elements, give each its own short quoted string and its own placement instead of one long string, and turn Magic Prompt Off so your exact wording is respected.

Can I name a specific font in an Ideogram template?

Not reliably — Ideogram cannot render a named typeface consistently. Instead describe the font style with its properties: weight (bold or light), case (ALL-CAPS or lowercase), and treatment, for example "bold geometric sans-serif," "elegant high-contrast serif," "vintage slab serif," or "handwritten brush script." That is what the [FONT STYLE] placeholder is for, and a described style steers the type far more predictably than a font name.

How do I set exact brand colors?

Drop hex codes straight into the [HEX COLOR] brackets, for example #0A2540 for a navy and #F5A623 for an accent. Ideogram reproduces those exact values, which is why the logo, poster, and ad templates lock a brand palette cleanly. On Ideogram 4.0 you can also use a JSON-structured prompt with a color_palette of uppercase #RRGGBB values, or pick a color palette in the web app for even tighter control.

Should Magic Prompt be on or off with these templates?

Turn Magic Prompt Off when you use these templates. Magic Prompt is an LLM that auto-expands a short prompt into a richer description before generating, which can rewrite your exact wording and your quoted text. Because these templates are already detailed and carry literal text you want spelled correctly, Off protects that wording. Use On or Auto only for sparse, exploratory prompts where you want the model to enrich the scene.

What aspect ratio should I use for each format?

Match the ratio to the use. Logos and wordmarks use 1:1, posters and flyers use 2:3, T-shirt art uses 1:1 or 4:5, YouTube thumbnails use 16:9, vertical stories and reels use 9:16, quote cards use 1:1 or 4:5, and web banners use 16:9 or up to 6:1 ultrawide on Ideogram 4.0. Every template names its ratio in the [ASPECT RATIO] bracket; any side runs 256 to 2048px in multiples of 16.

Where do I paste these templates?

Paste your filled-in prompt into the ideogram.ai web app, the Ideogram iOS or Android app, or the Ideogram API (also available on fal, Replicate, and Segmind). For final text-heavy work choose the Quality render speed on Ideogram 3.0, put the exact text and font instruction into the prompt, and add a short negative prompt like "blurry, distorted text, extra letters" if stray characters appear.

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