22 Runway Prompts for Product & Ad Video (2026)

A sleek matte-black perfume bottle standing on a glossy black surface, slowly rotating clockwise, seamless dark charcoal studio backdrop, camera locked off at a slight low angle, soft key light from upper left with a hard rim light tracing the bottle's edge, subtle reflection beneath, high-end commercial product look, shallow depth of field. 16:9, 5s.

A frosted glass skincare jar floating and gently bobbing mid-air above a pale marble slab, slow dolly push-in toward the label, soft diffused overhead light with a cool cyan practical glow behind, faint dust particles drifting through the beam, minimalist premium beauty aesthetic, crisp reflections. 1:1, 5s.

A stainless steel water bottle standing upright as a crown of clear water splashes up around its base in slow motion, droplets suspended and catching light, dark blue gradient studio backdrop, camera slowly craning up from a low angle, hard rim light and bright specular highlights on the metal, hyper-real commercial energy. 16:9, 5s.

Top-down overhead view of a leather wallet, sunglasses, and a set of keys arranged on a warm tan surface, camera slowly orbiting the arrangement while staying overhead, soft window light from the left casting long gentle shadows, warm editorial lifestyle tone, shallow depth of field on the wallet. 1:1, 5s.

(Image-to-Video — upload a still of your closed product box) Two hands slowly lift the box lid straight up and away, revealing the product nested in foam inside, camera holds a locked-off three-quarter angle then gently pushes in, soft diffused light brightens the interior as the lid clears, premium unboxing mood. 16:9, 10s. Describe motion only.

Close-up of fingers gently peeling back crisp white tissue paper to reveal a folded knit sweater inside a gift box, soft warm morning window light, shallow depth of field, camera slowly tilts down to follow the reveal, cozy tactile lifestyle feel, gentle handheld micro-movement. 9:16, 6s.

(Image-to-Video — upload a still of your closed magnetic case) The hinged lid swings open in a smooth arc to reveal the product seated inside, camera holds steady then eases into a slow push-in on the contents, a soft glow rises from within as it opens, sleek modern tech-luxury lighting. 16:9, 8s. Motion only, do not restyle the case.

A hand slowly pulls the end of a satin ribbon on a wrapped gift box, the bow loosens and slips apart in slow motion, soft golden practical lights bokeh in the background, camera pushes in slightly as the ribbon falls, warm festive premium mood, shallow depth of field. 1:1, 6s.

A ceramic travel mug sitting on a sunlit wooden kitchen counter, steam curling upward from the lid, a hand enters frame and wraps around it, camera slowly pushes in past a blurred coffee machine in the foreground, warm golden hour light through a nearby window, soft diffused lifestyle tone, shallow depth of field. 16:9, 6s.

A low tracking shot following a single running shoe as it strides along a forest trail, dust and small pebbles kicking up in slow motion, dappled golden sunlight filtering through trees, camera moves at ground level keeping pace with the foot, dynamic athletic energy, crisp motion blur on the background. 16:9, 5s.

A person's hands pumping a dab of moisturizer from a pump bottle into a palm on a bright clean bathroom vanity, soft diffused daylight, a mirror softly reflecting the scene behind, camera slowly tilts up from the bottle to the hands, fresh airy lifestyle mood, shallow depth of field, gentle handheld feel. 9:16, 6s.

A person seen from behind wearing a minimalist backpack, walking through a busy city crosswalk in soft overcast light, camera tracks smoothly behind at shoulder height, blurred pedestrians and traffic passing, muted urban color palette, natural documentary lifestyle look, subtle handheld sway. 16:9, 6s.

Amber soda pouring in slow motion into a frost-covered glass full of ice, bubbles rising and condensation beading on the glass, dark moody backdrop with a single hard backlight glowing through the liquid, camera locked off at eye level, rich caramel tones, hyper-real beverage commercial look. 16:9, 5s.

A freshly grilled burger on a wooden board, gentle steam rising from the melted cheese, camera slowly orbiting from a low three-quarter angle, warm practical restaurant lighting with a soft rim highlight on the bun, sesame seeds and glistening juices in sharp focus, appetizing food commercial mood. 1:1, 5s.

Extreme close-up of a dark chocolate bar snapping cleanly in two in slow motion, tiny cocoa crumbs scattering, hard directional light raking across the glossy fracture, deep brown backdrop, camera holds tight and steady, luxurious tactile confectionery mood, crisp specular highlights. 9:16, 5s.

Top-down overhead view of espresso streaming into a white cup, golden crema swirling and blooming across the surface, warm soft cafe light, camera holds steady overhead then eases into a slow push-down, rich brown and cream tones, cozy premium coffee mood, shallow focus on the crema. 1:1, 6s.

(Image-to-Video — upload a still of your phone) A thin sweep of hard specular light travels slowly across the phone's glass edge and back panel, revealing its curves, camera holds a locked-off low angle then eases into a subtle push-in, dark reflective studio surface below, sleek high-tech mood. 16:9, 6s. Motion and light sweep only.

A pair of wireless earbuds in an open charging case resting on a glossy white pedestal, camera slowly orbiting 180 degrees around them, soft high-key studio light with a subtle blue rim, faint reflection on the surface, clean minimalist tech-commercial aesthetic, crisp focus on the earbuds. 16:9, 6s.

A wrist wearing a smartwatch slowly raising into frame against a soft-focus dawn cityscape, the watch face glowing on as it settles, camera tracks the wrist upward and holds, cool blue morning light with a warm rim, sleek lifestyle-tech mood, shallow depth of field. 9:16, 6s.

A glass serum dropper lifting up out of its amber bottle, a single golden droplet forming and hanging at the tip in slow motion, soft diffused beauty light with a warm glow, blurred botanical backdrop, camera slowly pushes in on the droplet, luxurious clean skincare mood, shallow depth of field. 9:16, 6s.

An open lipstick bullet drawing a single smooth swatch across soft matte paper in slow motion, rich pigment blooming, bright even beauty light on a blush-pink backdrop, camera holds steady in tight close-up then eases back, playful premium cosmetics mood, crisp color and texture. 9:16, 5s.

A faceted glass perfume bottle releasing a fine mist that drifts and catches the light in slow motion, soft gradient backdrop shifting from blush to gold, camera slowly cranes up alongside the mist, elegant hard rim light on the glass, dreamy luxury fragrance mood, shallow depth of field. 9:16, 6s.